The Net Gains

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Burnout isn't a badge of honor

Burnout isn't a badge of honor

Lauren Baptiste, CPA, a former Big 4 pro turned coach, pulls back the curtain on what's really driving burnout.

Middle managers are breaking

Middle managers are breaking

Plus: AI hype just cost a Big 4 firm | Benefits are your advisory edge

Going it alone isn't the power move you think it is

Going it alone isn't the power move you think it is

If you've ever felt like you're building your firm on an island, juggling tax season, tech decisions and the occasional existential crisis, Logan Graf gets it.

Peer networking benefits

Peer networking benefits

Plus: PCAOB updates stalled | People are the key to firm transformation

No more cookie-cutter leadership

No more cookie-cutter leadership

Jodi Krymuza helps business leaders and entrepreneurs trade burnout for alignment by leading with authenticity.

What growth takes

What growth takes

Plus: Bad accountant red flags | How top firms treat marketing

Your firm can grow, here’s how

Your firm can grow, here’s how

Plus: Google Ads that actually convert | Niching tips for accountants who hate small talk

Clicks and clients: A Google Ads gut check

Clicks and clients: A Google Ads gut check

Robert Satrom gives guidance on using ads to bring in clients

Hourly billing is out. What’s next?

Hourly billing is out. What’s next?

Plus: Make tax planning... fun?

From time to transformation: A smarter way to price

From time to transformation: A smarter way to price

Raj Bhaskar has some words of advice for reframing your value

Is your to-do list wrecking you?

Is your to-do list wrecking you?

Plus: Inside the strategies of 50 top accounting firms

Podcasting powers connection

Podcasting powers connection

Keila Hill-Trawick dives into the power of podcasting to deepen trust

Rethinking how accountants are paid

Rethinking how accountants are paid

Plus: Why mentorship still matters | The future of values-based accounting

Putting the balance back in balance sheets

Putting the balance back in balance sheets

Alana Heim discusses ways to help clients in a more holistic way

Words that win clients

Words that win clients

Plus: Help keep the cash flowing for your clients

From crunching numbers to clearing the fog

From crunching numbers to clearing the fog

David Safeer redefines value and how to avoid slowing your momentum

Driving accounting firm growth in a crowded market

Driving accounting firm growth in a crowded market

Practical strategies on billing, messaging and mindset

Three ways to attract new accounting clients

Three ways to attract new accounting clients

Kimberly Green gives tips and tricks for attracting new clients

Embezzlement red flags

Embezzlement red flags

Plus: PCAOB could get the axe—here's why it's a big deal

Bookkeepers behaving badly? Spot red flags before it's too late

Bookkeepers behaving badly? Spot red flags before it's too late

Jackie Rockwell discusses bookkeeping red flags to heed

The cost of misunderstanding taxes

The cost of misunderstanding taxes

Plus: 1040-only firm | EBP audit help

From audits to algorithms: How one CPA took on tech

From audits to algorithms: How one CPA took on tech

Dive into efficiency and tech with Kelly Mann

The value of certifications

The value of certifications

Plus: Firms that use automation grow 3x faster

Rethinking certifications after the CPA

Rethinking certifications after the CPA

Gabrielle Juba gives expert insights on certifications, and if they're truly worth it

A second tax season?!

A second tax season?!

Congress’s “growth agenda” could mean more work for you