Rethinking certifications after the CPA

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By Janet Berry-Johnson | writer

Once you have a CPA license, it might feel like the certification buffet is just getting started. But how do you know which ones are worth the time, money and energy? 

Gabrielle Juba, CPA, CFE, MBA, clearly knows something about having letters after her name. In addition to offering forensic accounting services through Juba Forensics PLLC, she mentors accountants discovering their path in the profession.

The Net Gains sat down with Juba to discuss how to think strategically about certifications. If you've ever wondered whether that next credential is truly worth it, read on.

With so many certifications available, how can accountants decide which ones are worth pursuing for their career goals or niche?

The number of certifications available can be overwhelming for accountants. It’s tempting to get them all so you “know everything.” To decide which ones you need, be clear about where you are in the accounting industry. Are you in tax, bookkeeping, audit, forensic accounting, etc.? Can you see yourself staying there long-term?

If you love your niche, focus on certifications within that niche. If you want to switch niches at some point, focus on a general certification like the CPA license. When you have enough experience, look at certifications in that new niche.

What factors should practitioners consider when evaluating the return on investment (ROI) of obtaining a specific certification in terms of cost and career advancement?

Start with what that certification will cost. What will it cost to take the test and renew the certification yearly (including required CPE)? What kind of test prep do you need? Once you have that cost, consider whether you can afford to make that investment. Can your current employer help with the costs? Will they give you the time off to take the tests?

After that, look at this certification and ask if it is something your current job will pay you more for. Is this a preferred certification or required for other jobs you want to apply for?

Has the value of certifications shifted in recent years with the growing focus on technology and advisory services?

The value of certifications has shifted in recent years. While employers still love when their employees have a CPA license, there are many roles with a growing focus on technology and advisory services where the CPA is unnecessary.

People in senior or management positions have opportunities to lead without any license or certification. A license or certification helps you network and get your foot in the door at a new job, but it is not required for a great career. Something licenses don’t teach is how to lead and manage people. Sometimes, just growing your skill set is enough.

This interview was edited for brevity and clarity.

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